BELSIMPEL IS NOT A TELECOM STORE, IT'S NOT A PROVIDER, IT'S A METHOD
Belsimpel is one of the fastest growing brands in the Dutch mobile market. As the market and the brand are maturing, it is time to shake off the budget image and increase relevance beyond the functional. So, how do we transform a brand for best deals into the default way of arranging everything mobile?

Belsimpel is not just a search engine, comparison site or retail channel. Belsimpel is a method. A clever way of getting exactly what you are looking for. That is why we invented ‘The Belsimpel Method™’. The default way to find your perfect phone and phone plan.

The launch campaign consists of both internal and external brand activation, amongst which are three Q&A drama’s that lead towards 'the circle' - the button that represents ‘The Belsimpel Method™’ as is the gateway to fulfilling all mobile needs.

To show how ‘de Belsimpel Methode™' works on the website we made short videos. With a simple press on ‘de Belsimpel Methode™' you end on the deal you were looking for.

DIRECTOR Kay Lindhout // DP Robbie van Brussel // EDIT Wouter van Luijn  // ANIMATION storm productions // MUSIC Kees Kroot

AN UNFAIR SHOW ABOUT FAR AWAY PRODUCTS
Farmers in developing countries are often forced to sell their tropical products like coffee, chocolate, bananas and tea at unfair prices. This makes it impossible for them to earn a living wage. Fairtrade wants to reveal the invisible corrupt systems behind those products, raise awareness, and offer a solution: fairer products.

The story about underpaid farmers far away is a harsh story to tell. That's why we made a lighthearted online show that playfully teaches people the stories behind the products they buy every day: making them more conscious in a refreshing way.

We also tested the audience’s knowledge with teasing questions:

Watch the full show here.

PLEASE WATCH THEM FIRST.

Sometimes you just got to tell the truth. Without frills, just simple and sincere. Even if the truth is as harsh as it is. All kinds of handicaps differ but almost all disabled children are suffering from the same thing: loneliness. This is because they usually can’t go to a playground, sports club or a regular school.

Our goal with this campaign is to see beyond the handicap itself. We want to open your eyes. Just like it opened ours while we were going into this subject.

DIRECTOR Michael Middelkoop // MUSIC Feike Soundcircus

INTRODUCING THE NEW FANTA BOTTLE
Fanta asked us to come up with a campaign for the launch of a new twisted bottle. This new design was launched in 8 European countries. We wanted to give a simple twist to reality and be very visible online. With our idea, we created a fun visual world for teens to have fun with. In the end the campaign endured for a full year and we made more than 200 Gifs, emoji’s, videos and even a downloadable font book called ‘Fonta’.

FANTA'S NEW LIMITED FLAVORS ARE SO RARE IT'S UNFAIR
As a follow-up to Fanta’s ‘Squeeze in the fun’ campaign we introduced the new limited flavors in Europe and created a fun campaign for it: So rare, it’s unfair.

We connected the rare flavors of Fanta Dragonata & Fanta Pasyon to things which are also rare to find in the lives of teens. The campaign interacted with teens through social minigames, live-stream events, 360 photos, Instagram treasure hunts, pre-rolls and video content. You can find the campaign and the limited Fanta Flavors in 17 European countries. So grab it while you can!

We did the concept for this idea while we working at Ogilvy, it went into production after we left. 
CONCEPT Mees & Sharon // EXECUTION Ogilvy Amsterdam // DIRECTOR Dent De Cuir

THE DUTCH GO CRAZY FOR A LITTLE BIT OF SUN
Probably because we get so little of it. When a Dutch person sees the sun he or she does everything to enjoy it. Even if it’s way too cold to sit in the park or on that terrace. For Eneco, a big green energy company in the Netherlands, we capitalised on this emotion. We told people Eneco has a little bit of sun for you for free! (if you sign with them of course)

This little bit of sun (StukjeZon®) is your very own solar panel in one of Eneco’s solar parks and provides you with green clean energy throughout the year.

THE DUTCH STILL(!) GO CRAZY FOR A LITTLE BIT OF SUN
A new year, a new campaign, but with the same product. StukjeZon is now part of a bigger campaign called: “Heel Nederland schakelt om”. Which more or less means: The whole of the Netherlands switches to green energy. StukjeZon® is the first product that proves that. With this campaign we told the Dutch that now everyone can get solar energy.

No matter how and where you live. Whether you have a suitable roof or not. You can now switch to green energy with Eneco StukjeZon®.

DIRECTOR Bram Schouw // DP Gregg Telussa // EDIT Brian Ent  // ONLINE & GRADING Laurens Orij // MUSIC Feike de Wit

A CAR COMMERCIAL LIKE AD ABOUT THE FERRARI OF THE VACUUM CLEANERS
After using your vacuum cleaner you want to be certain it’s really clean. Not just for the eyes. You want to take of care of even the finest particles. The dust you don’t see. The dust that only gets exposed by the sun.

NOTHING BEATS A REAL STORY
Together with Zorg en Zekerheid (an independent health insurance company) we avoided hollow advertising promises and dug deeper for real stories. The result is a growing series in which engaging, real people tell of their experiences. And we’ve made art out of it. 

ILLUSTRATION Zeloot // ANIMATION Ambassadors

ILLUSTRATION Joren Joshua // ANIMATION Ambassadors // MUSIC Rimer London

AUDIOBOOKS